Overview

Refresh links with your contacts, calendar, and social media accounts so you can learn more about the people you meet. It's great for job candidates, recruiters, sales and business development professionals, or anyone who wants to avoid small talk and turn professional contacts into personal relationships.

Update: Refresh was available on iOS and Google Glass, until it sold to LinkedIn in 2015, approximately 1 year after my internship there.

Personas & Affinity Diagramming

Heuristic Analysis: Refresh & similar apps

A complete breakdown of Refresh and other similar apps

Sketches

Exploring ideas

Wireframes

Collaborating and sharing wireframes with my teammate, Michael Sun

Exploring Signup Flows

Refresh slides.008.jpg

I also tested our interactive prototype for user feedback.

New Signup Flow

Personal Contribution #1: Sample Dossier

Personal Contribution #2: Profile Redesign

My next steps would be to get feedback through a combination of qualitative and quantitative methods.

Highlights

Problems to solve

  • Improve the sign-up process, which was time-consuming and cumbersome. Our goal was to reduce drop off and either a) reduce the number of steps in the process or b) keep the number of steps but provide significant value prop for going through them.
  • Find the best way to encourage users to link all of their accounts with our app so they get the most value from it
  • 85% of current users are male, and the business wanted to appeal to more females. (This was driven by the CEO's concern that because 99% of the company was male, that we might have been making unconscious decisions that were driven by and appealing to the male perspective.) 

Improvements I made

  • Improved profile layout
  • Improved onboarding metrics
  • Analyzed the current product, deciding what's working and what's not (identifying areas for improvement)
  • Analyzed the competitive landscape through heuristic analysis and feature lists to determine what Refresh is and what it is not (it is currently a mix of productivity, calendar, and contacts applications)
  • Validated theories through user research and discovering pain points using usability testing on users that match our personas/ target audience
  • Encouraged the all-male engineering team to think outside the bubble by exposing them to our user research videos and research findings. (Before doing this, one too many decisions were made in meetings based on the employees' personal behaviors, even though people in sales, marketing, and recruiting - not engineering - were our target audience.)
  • Explored different interface and interactive designs, assisting with visual design decisions