Overview

Pegasystems (Pega) is a B2B software solutions company that develops strategic applications for sales, marketing, service and operations that drive business agility for Global 500 enterprises.

I joined T3 in the early stages of the Pega project, after stakeholder interviews had already been conducted. The information collected at those meetings (personas, business needs, etc) resulted in the design decisions (below). Some criteria used to make these decisions were as follows:

Move away from a vertical storytelling approach; turn to a horizontal one
Stories should be more visually engaging, relying less on copy
Provide personalization for the users based on data we can attain about them (their industry, location, etc)
Goal to improve signup rate (3% increase)

wireframes

T3 used a waterfall workflow method, so unfortunately we weren't always able to collaborate with the engineers who would be building the site (they were often an off-site 3rd party vendor). Due to this, you'll see all of these wireframes feature a column of detailed notes so the UI elements would be coded appropriately.

final visual design

Highlights

Problems to solve

UX/ UI elements (menu styles, video mode, CTAs, etc) were non-intuitive and inconsistent throughout the site
Non-responsive website, looked unprofessional on a mobile device
Inability to personalize content and explore other opportunities to connect with users
Low signup rate (poor engagement)

Improvements made

Improved user flow and functionality more attuned to best UX/ UI practices
A responsive site with breakpoints for web, tablet, and mobile
Better categorization and tagging of articles and other media content, and reduced content size where appropriate contributing to a better user experience overall
Added an account feature and sign-up flow which encouraged customers to add information about themselves so Pega could recommend the most relevant content particular to that user