Overview
Refresh links with your contacts, calendar, and social media accounts so you can learn more about the people you meet. It's great for job candidates, recruiters, sales and business development professionals, or anyone who wants to avoid small talk and turn professional contacts into personal relationships. Refresh is currently available on iOS and Google Glass.
Highlights
Problems to solve
Improve the sign-up process, which is currently time-consuming and cumbersome. Our goal is to reduce drop off and either a) reduce the number of steps or b) keep the number of steps but provide significant value prop for going through them.
Find the best way to encourage users to link all of their accounts with our app so they get the most out of it
85% of current users are male, and we'd like to appeal to more females
Improvements I made
- Analyzing the current product, decide what's working and what's not (identify areas for improvement)
- Analyzing the competitive landscape through heuristic analysis and feature lists to determine what Refresh is and what it is not (it is currently a mix of productivity, calendar, and contacts applications)
- Validating theories through user research and discovering pain points using usability testing on users that match our personas/ target audience
- Exploring different interface and interactive designs, assisting with visual design decisions
